Training

We face a far more visible world than ever before. Our specialists give your team the resources and training they need to best represent your company.

With crises always looming around the corner, it’s best to have your team prepared to avoid such events.

With our proven methods of media training, communication with the public, and community outreach, we’ll get your team the preparation it needs to succeed.

View Our Training Courses

Customer Service Training

This course focuses on best practices to provide excellent customer service to parents and other decision makers. The Customer Service Training will give your team the tools needed to implement policies that will harness effective relationships within the community. This course teaches communication techniques that will recruit and retain students year after year.

Learn

How to create a culture among your team that values recruiting students as well as the true value of keeping students long term
How to develop a rapid response team to deal with difficult situations before they get out of control.
The 7 responses to a crisis and how to choose the correct response for the situation.
Role-playing techniques used to determine message strategy
The 3-21 message development process to connect in a clear simple manner
How to avoid potential land mine

Who Should Attend?
This curriculum is designed for any level team member that would be directly responsible for
dealing with parents and/or the community. This may include superintendents, district
leadership, department heads, communication teams, principals, teachers, and other district
leaders.
Length: 2:00 hours

How To Deal With Demanding And Difficult Situations

As our curriculum focusing on best practices to keep your students, we have designed an interactive course that uses gameology techniques to teach your team how to best deal with people and stressful situations.

Learn

How to use role-playing techniques with your team to better manage demanding people.
How to build rapport quickly.
How to conduct your own interactive techniques that can be utilized with your team.
The 7 responses to a crisis and how to choose the correct response for your situation.
Tools and language to reset customer expectations and de-escalate your situation.
How to think strategically and tactically about each situation without bias and emotion.

Who Should Attend?

This curriculum is designed for your team members that have direct contact or communications with students, parents or caregivers. From your schools' front-line team to those that send out communications, the individuals with the most contact can best influence students and families to stay.

Length: 1:30 hours

How To Engage With Parents /Community

Parent/Community Training focuses on engaging with key stakeholders – your parents and community members. This course introduces your team to the basic concepts of and rationales for community engagement while emphasizing the most effective methods for implementing a parent and community engagement campaign.

Learn

Role-playing techniques used to determine message strategy
The 3-21 message development process to connect in a clear simple manner
Customer service
Pivoting language to ensure message discipline
Determining communication vehicles
How to avoid potential land mines

Who Should Attend?

This curriculum is designed for any level team member that would be directly responsible for dealing with parents and/or the community. This may include superintendents, district leadership, department heads, communication teams, principals, teachers, and other district leaders.

Length: 2:00 hours

iStock-1176848601%20(1)%20(2)_edited.jpg

How To Communicate With Your Board

Boards of Directors are essential to your districts’ success through staying both mission-focused and setting policies. They serve because your school district matters to them. As a result, every decision district leadership makes also matters to them. Board Communication Training walks through the crucial methods for district leadership to communicate effectively with the district’s Board of Directors.

Learn

Determining message strategy
The 3-21 message development process to connect in a clear simple manner
Cultural alignment
Pivoting language to ensure message discipline
Reporting results
How to avoid potential land mines.

Who Should Attend?

This curriculum is designed for high-level team members that would be directly responsible for interacting with the school board of directors. This may include superintendents, district leadership, department heads, and other district leaders.

Length: 4:00 hours

Crisis Simulator - How To Develop A Rapid Response

This advanced retention course teaches the fundamentals of great communications during a crisis or other disruption situation. During this 2-hour course, we will fully embrace role-playing and complex scenario problem solving to teach you the fundamentals of communicating effectively during almost any type of crisis.

Learn

How to develop a rapid response team to deal with difficult situations before they get out of control.
The 7 responses to a crisis and how to choose the correct response for the situation.
How to identify which audience(s) you should communicate with and what level of information they need.
How to define the type of crisis and the appropriate level of responses, including when not to respond.

Who Should Attend?

This curriculum is designed for high-level team members that would be directly responsible for dealing with a crisis. This may include: superintendents, district leadership, department heads, principals, and other district leaders. This course should also include your internal and external communication teams and other advisors, (such as your attorneys) that may be involved in any crisis response.

Length: 2:00 hours

Media Training 101

Media 101 focuses on the key drivers everyone dealing with the media must embrace. During this course, your team will develop personal presentation tools that will prepare and build their skills for communicating messages with maximum impact.

Learn

How to avoid common errors often made when dealing with the media.
Point of contact protocol.
How to deal with reporters in hard situations

How to conduct on-camera interview test sessions.
The 3-21 message development process to connect in a clear simple manner.
Pivoting language to ensure message discipline.
How to avoid potential land mines

Who Should Attend?

This curriculum is designed for high-level team members that would be directly responsible for dealing with the media. This may include: superintendents, district leadership, department heads, principals, and other district leaders. This course should also include your internal and external communication teams.

Length: 2:00 hours

How To Best Retain Students

This curriculum focuses on the best practices your school district should implement to keep your students.

This course focuses on communication techniques that will retain your students year after year.

Learn

Best practices for email, video communications and social media that will connect with students and their caregivers.
How to create messaging and communications that are relevant to recently recruited students.
The top reasons students leave a district, and how to implement strategies to avoid these pitfalls.
5 ways to connect and build trust on a budget.
How to create a culture among your team that values retaining students and the true value of keeping students long term.
How to get people to repeat your messaging as an army of supporters.