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Newsroom
Newsroom Merger Annoucment
Public school board in Florida shells out $1.2 million to help coax kids back to classrooms
Districts considering 'headhunting' service to retain and recruit students
Caissa Public Strategy
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33:49
Dealing with families what has changed
Parent behaviors are reshaping the teacher family relationship. Archetypes like the helicopter and lawnmower parent directly affect teachers’ autonomy, workload, and emotional bandwidth. This episode explores how constant monitoring and escalation strain trust, shift power dynamics, and contribute to stress and burnout and what it means for classroom culture, communication, and long term partnerships with families.
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06:01
What Students Actually Need From Adults
Schools play an important role in setting expectations and addressing real world consequences, parents must support that work by allowing educators to hold students accountable in meaningful ways. The episode highlights why consistency, boundaries, and partnership between families and schools are essential for preparing young people for life beyond the classroom.
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53:03
COSSBA x Caissa K12 National Parent Poll Webinar
Join COSSBA and Caissa K12 for an exclusive live event unveiling the results of Caissa K12’s latest national parent poll on school choice, vouchers, and the future of public schools. Attendees will gain firsthand insights into what parents across the country think about the most pressing issues shaping public education today, and what those opinions mean for district leaders planning for the future. CaissaK12.com
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29:16
When Lawyers Get Paid and Classrooms Don’t
What if part of your child’s school budget never made it to the classroom? A single lawsuit over a student’s IEP shines a light on a problem most families never hear about. Across the country, school leaders are spending more time in courtrooms than classrooms, navigating legal battles just to keep schools running. In one jaw-dropping case, a federal judge ordered an Illinois school district to pay $248,000 in legal fees, the equivalent of funding 17.5 students for an entire year. That is money that could have gone to teachers, services, or student support. Instead, it went straight to attorneys. Meanwhile, districts like Shelby County, Tennessee are facing legal pressure so intense it is pulling leadership away from kids and toward survival mode. This episode breaks down the vicious cycle where lawsuits quietly drain school resources, why it keeps happening, and what communities can do to stand behind the educators caught in the middle. If you care about what happens to education dollars after they leave the classroom, this is a conversation you will not want to miss. CaissaK12.com
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43:05
The Homogeneity Trap: Why One Bad School Story Makes Us Judge Them All
Brian breaks down the “homogeneity effect”, our brain’s tendency to lump everyone in a group together. One teacher messes up, one school fails, and suddenly people think all public schools are bad. He explains why this mental shortcut is misleading, how local challenges shape school outcomes, and why public schools are far more diverse and resilient than headlines suggest. CaissaK12.com
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16:14
Is Student Recruitment a Misuse of Taxpayer Dollars?
This episode addresses a question that public school district leaders are asking nationwide. Should public schools spend money to recruit families? Public schools were never supposed to run enrollment campaigns. But the funding model changed, family behavior changed, and doing nothing now costs more than acting. In this episode, we unpack why outreach is no longer optional and why it is actually responsible use of taxpayer dollars. Learn the costs of inaction, the return on outreach, and how districts can justify campaigns with data and transparency. CaissaK12.com
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Play Video
54:26
Unveiling Results Of Caissa K12's National Parent Poll
Recording of the live event hosted that covered the results and findings of Caissa K12's 8th annual National Parent Poll. This year's poll focused specifically on parental attitudes and opinions on school choice and vouchers. CaissaK12.com
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26:12
How A Country Shrinks
Countries rarely fall with a crash; they shrink by decisions that feel “reasonable.” We tell a real, policy-based story from Iran through the eyes of “Leila,” a student who watches her access to quality education get taken away. Then we hold up the mirror: when we say “I don’t care if vouchers hurt other kids,” are we starting down the same slippery slope? This episode connects our new national poll on vouchers to real classroom ripple effects and explains why starving “their” schools shrinks your own future. CaissaK12.com
Video News
The Competition Is Recruiting Your Students
Private and charter schools have detailed plans, allocated funding, and hired specialized companies for student recruitment. Traditional...
Training a Local Law Enforcement Agency in Media Interaction and Public Relations
Challenge: A local law enforcement agency was struggling their relationship with the media. Leaders not representing the department...
Creating, Distributing, and Reviewing a National Poll On Student Recruitment
Challenge: As trained experts in student recruitment and retention, our team struggled to find timely national data to inform new...
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