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Public School Services

Transforming student recruitment and retention. Giving schools an edge.

Competition for students is inevitable – but falling behind isn’t. Put students in seats and enhance positive enrollment trends with Caissa K-12’s proven student recruitment and retention strategies.

The Nation's #1 Leader in Student Recruitment

There are complex reasons why students and their families choose a traditional school district. But data like test scores and graduation rates only tell a part of the story of how they choose. The human tendency to be drawn to compelling stories and make decisions based on feelings means students gravitate toward schools that have strong cultures, or key attributes and offerings that speak to their uniqueness.


Your own compelling story is waiting to be told. Caissa’s team matches your district’s greatest strengths with decades of experience developing customized, research-based campaigns. Our proven methodology lets you know you are doing more than just marketing. 


While we offer several core services to our clients, we consider recruitment and retention campaigns to be holistic processes that involve teachers, families, the broader school community and your entire leadership team. 

We deliver more than a plan. We offer a strategically-minded team that is with you each step of the way to help execute it.


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Drawing more students to your school or district, and keeping them there, whatever the scale of your need. Click to learn more

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At the first sign of an outflow of students, we identify the catalysts for stalling or declining numbers, build effective outreach to students and the community, and implement a long-term plan to sustain enrollment numbers. Click to learn more

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Whether your district is full of data novices or possesses a trove of figures and numbers simply waiting to be harnessed, we employ both qualitative and quantitative methods to analyze enrollment trends, including student interviews and parent focus groups. Click to learn more

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Prepare your team for anything – long after a campaign has ended. We offer communications coaching to engage both media and the public, community outreach training, and guidance on refining your district’s brand, and influence within the community. Click to learn more

View Success Stories


Standing Meeting

“With two years of consecutive 1,000+ new students to the district, we couldn’t be more impressed.”   

K. Woods, School Chairman

Find more ways we can help

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