Caissa implemented strategies learned from political campaigns to be able to touch every parent through multiple vehicles of communication. We accomplished this by providing material to send home in backpacks, working pick up and drop off lines, and through digital ads. Caissa created individual landing pages so the parents could start the registration process before registration opened. This was put in place to keep the competition from getting the parents to commit before their neighborhood schools’ registration for the next year opened. The information collected from the landing pages were sent to the district so the registration department could follow up with the parents and guardians.