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Student Retention

In the uncertain times we live in, companies and organizations need advisors like Caissa to support them as they journey forward.

Competing for students to attend your school is at an all-time high.

Caissa has implemented strategies learned from political campaigns to be able to touch every parent through multiple vehicles of communication.

We've accomplished this by providing material to send home in backpacks, working pick up and drop off lines, and through digital ads.

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Our Results

We were able to confirm that 1,356 of the 1,375 students were returning to the district the next school year in a highly competitive area. We tracked the individual names of each student and worked directly with the district to confirm all names returned the next school year.

How We Did It

Caissa implemented strategies learned from political campaigns to be able to touch every parent through multiple vehicles of communication. We accomplished this by providing material to send home in backpacks, working pick up and drop off lines, and through digital ads. Caissa created individual landing pages so the parents could start the registration process before registration opened. This was put in place to keep the competition from getting the parents to commit before their neighborhood schools’ registration for the next year opened. The information collected from the landing pages were sent to the district so the registration department could follow up with the parents and guardians.

Learn how Caissa can help you today.

©2021

Caissa Public Strategy

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