Public Relations

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Case Studies

At Caissa, we're all about getting you the win. See below and let our work speak for itself.

Training a Local Law Enforcement Agency in Media Interaction and Public Relations

Challenge: A local law enforcement agency was struggling their relationship with the media. Leaders not representing the department...

Streamlining the Benefit System of a Local Governmental Agency

Challenge: A local governmental agency wanted to streamline their benefit system, and needed assistance in both managing stakeholders and...

Breaking Down Misconceptions

The Project A developer sought approval of a “Smart Growth” urban infill development that included commercial, hotel, office, retail and...

Getting the Message Right to Garner Support for Legislation

The project We were asked to test various messaging concepts and determine what, if anything, would cause voters to approve a proposed...

How to Build a Cult Following for Your Business

In 1997, there was a cult called Heaven’s Gate that believed the Haley Bopp Comet was going to destroy the Earth, and the only way to...

Strategic vs. Tactical: Your 18-Month Plan

All too often, people confuse strategy with tactics. Right now, we are in a very tactical situation. Tactics are all about day-to-day...

Want your voice to be heard? Set clear objectives.

A key rule when reacting to any situation: If your response comes only from the heart, you’re doing it wrong. In all of the time we spend...

Moving the Community to Support Land Developer

The project A land developer was seeking approval for a new retail store in central Florida. All was proceeding normally when a vocal...