Case Studies

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Creating, Distributing, and Reviewing a National Poll On Student Recruitment

Challenge: As trained experts in student recruitment and retention, our team struggled to find timely national data to inform new develop...

Truancy Campaign in a Mid-Sized School District

Challenge: After reopening following the first wave of COVID-19, a mid-sized school district discovered they were missing students. When ...

Political Campaigns are Influencing How Students are Recruited

School competition is continuing to grow across the country. Schools have started utilizing political campaign tactics to recruit student...

Why You Should Plan for Disruption in the Upcoming School Year

By Brian Stephens, Caissa Public Strategy All sectors of society have been in constant disruption for months due to the coronavirus crisi...

Urban-District Recruitment Campaign

Caissa Public Strategy recognizes that the best way to achieve its mission of recruiting students for public schools is to build relation...

When Should We Start Recruiting Students?

As the school year begins, teachers are excited, students are giddy, and everyone is looking to the year ahead. But what about the market...

6 Communication Tips to Increase Parent Engagement

Good effective communication is a two way street and allows for relationships to be built and partnerships to be formed between parents a...

Heavy Competition School District

The Challenge This small school district had 1700 students. There were also 1700 students in mostly Charter Schools in their area. Additi...

In The News: Duquesne, Pittsburgh districts go door-to-door to lure students back from charters

In The News: Duquesne, Pittsburgh districts go door-to-door to lure students back from charters Check out this recent article from the Pi...

5 Reasons Customer Service Is Important for your School Administration

It all starts with customer service. If you’re serious about wanting to recruit and retain students to your school district, then custome...

Recruitment Campaign When a Pandemic Hit

The Challenge A mid-sized school district was losing students, mainly to charter schools in the area, initially presenting Caissa with a ...

Building Relationships to Retain Students

A data-rich urban school district with a growing charter school saturation was showing early signs of losing students during the transition

Survey Reveals Parents’ Top Concerns About Returning to School Since COVID-19

By Brian Stephens, Caissa Public Strategy Parents across the nation are increasingly concerned about sending their children to school in ...

Parents’ Concerns About Returning to School since Covid-19

A Nationwide Poll of K-12 Parents

Coaching Your Staff: 3 Topics Your School Administration Should Be Trained On

In any school district, the student comes first. Without students, there are less programs, funding, and teachers. Every school district ...

Recruiting Students in a Small District

Our mission is centered around three main tactics: recruit new students, retain your current students, and reclaim students who have left...

We Secret Shopped a Public School

We secret shopped a public school…it wasn’t great. A couple of weeks ago, our CEO, Brian Stephens, got the opportunity to secret shop a p...

Three Tips to Retain Your Students

An important part of maintaining enrollment is student retention. Families need to feel connected to their school, the district, and the ...

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Case Studies

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