Challenge: As trained experts in student recruitment and retention, our team struggled to find timely national data to inform new...

Challenge: After reopening following the first wave of COVID-19, a mid-sized school district discovered they were missing students. When...

School competition is continuing to grow across the country. Schools have started utilizing political campaign tactics to recruit...

By Brian Stephens, Caissa Public Strategy All sectors of society have been in constant disruption for months due to the coronavirus...

Caissa Public Strategy recognizes that the best way to achieve its mission of recruiting students for public schools is to build...

As the school year begins, teachers are excited, students are giddy, and everyone is looking to the year ahead. But what about the...

Good effective communication is a two way street and allows for relationships to be built and partnerships to be formed between parents...

The Challenge This small school district had 1700 students. There were also 1700 students in mostly Charter Schools in their area....

In The News: Duquesne, Pittsburgh districts go door-to-door to lure students back from charters Check out this recent article from the...

It all starts with customer service. If you’re serious about wanting to recruit and retain students to your school district, then...

The Challenge A mid-sized school district was losing students, mainly to charter schools in the area, initially presenting Caissa with a...

A data-rich urban school district with a growing charter school saturation was showing early signs of losing students during the transition

By Brian Stephens, Caissa Public Strategy Parents across the nation are increasingly concerned about sending their children to school in...

A Nationwide Poll of K-12 Parents

In any school district, the student comes first. Without students, there are less programs, funding, and teachers. Every school district...

Our mission is centered around three main tactics: recruit new students, retain your current students, and reclaim students who have...

We secret shopped a public school…it wasn’t great. A couple of weeks ago, our CEO, Brian Stephens, got the opportunity to secret shop a...

An important part of maintaining enrollment is student retention. Families need to feel connected to their school, the district, and the...